World-known brand Coca Cola has teamed up with 7-Eleven to open a new themed store in Hong Kong.
The new concept store has been launched at Tsim Sha Tsui and the 7-Eleven x Coca Cola concept store is designed in the distinctive Coke red, and as well as the modern Coke livery, the counter features a banner with nostalgic advertising.
Inside the store there are two fridges with Coca Cola’s glass-bottle shaped doors that house a selection of the brand’s items and collectibles. The store also highlights a ‘Hot Shot counter’ where customers can pause and eat snacks and have a coke.
“7-Eleven x Coca Cola themed store is a close collaboration with our suppliers leveraging on the brand strength and features to create a themed convenience store with impactful in-store decoration, interesting display, exclusive products, innovative food idea, good value offer to bring customers fun and convenience,” a spokesperson for 7-Eleven Hong Kong’s parent company Dairy Farm Group told Inside Retail Asia.
