The Vogue Café Shanghai is Condé Nast’s second branded property venture in China and is located at the luxury shopping destination Galeries Lafayette Shanghai.
The opening comes following the successful launch of the Vogue Café Beijing which opened its doors in November 2020. Both of the Vogue Cafés in China operate under a licensing agreement with Beijing Sycamore Seed Advertising & Media Co Ltd.
The new 300sq m store features two dining rooms and a cocktail bar which offers an all-day dining menu of modern Mediterranean cuisine with some Asian influences as well as Vogue Afternoon tea and a takeaway menu. The café is decorated with iconic imagery from editions of Vogue and the walls will display exclusive video content, which is shot by Vogue China’s new Editor in Chief Margaret Zhang.
Markus Grindel, Managing Director, Global Brand Licensing, Condé Nast, commented: “We are thrilled to expand our partnership with Beijing Sycamore Seed Advertising & Media Co Ltd and open our second café venture in China’s fashion capital, Shanghai. Our restaurant ventures are designed to offer consumers a unique luxury experience as a physical extension of our world-leading media brands.”
