The leading developer of shopping centres, retail parks and outlets in Italy has selected Coniq’s innovative Geo-Loyalty solution – IQ Connect – to increase turnover at Cilento Outlet.
Irgen Retail Management will deploy IQ Connect, which has quickly become the industry’s most popular location aware loyalty app since its global launch in November 2020, to better understand shoppers, drive footfall and boost sales for retailers at its premium retail destinations.
Located near Salerno, Italy, Cilento Outlet will leverage Coniq’s platform to accelerate the company’s digital transformation, launching a total customer engagement and loyalty program in just eight weeks. When unveiled in May, Cilento Outlet’s marketing team will have access to a complete database of shopper intelligence collected from customer touchpoints, such as mobile, email, web and in-store devices, to effectively target and engage shoppers in real-time.
Uniquely, the client will be able to create geofences to anonymously identify the location of customers, automatically triggering push notifications directing customers to personalised incentives to encourage them to visit stores. When they buy in-store, customers continue to receive highly relevant communications and offers – all the while earning points for future rewards.
“Coniq gives us more than just an innovative Geo-Loyalty app to improve how and when we communicate with shoppers. Their team of retail experts are helping us to design a world-class loyalty program that will increase our centre’s turnover by 10% per year when normal footfall returns after COVID-19,” said Felicita Valeria Merlino, Centre Manager, Irgen Retail Management.
