The business is continuing with its expansion in Central America and has raised the blind on two new stores in Costa Rica.
Converse seeks to connect with the creative youth of the country and, at the same time, improve the shopping experience of the local consumer. The clothing brand opened a store located in the Lincoln Plaza shopping centre and a second space in the Escazú shopping centre; both with a wide portfolio of products.
“The opening of our new 3.0 concept stores (which means that they are under a global standard) in Costa Rica is part of Converse’s efforts to ensure that we are constantly providing our consumers with a high brand experience and that it is replicated in our stores around the world. At Converse, we recognise the importance of serving and connecting with our consumer at the right touch points so that they are inspired and can push the limits of creativity and see our brand as an enabler of that progress,” said Dan Brausch, VP, GM Converse Global Partner Markets.
