The new digital platform encourages shoppers to sell and buy used clothing.
With the continued emphasis on sustainability within the fashion and retail sector, H&M subsidiary, Cos has launched its new resale platform later this month. Trials will occur in the UK and Germany, ahead of a global roll out throughout autumn.
Re-Sell will be one of the first brand-specific resale platforms to be launched and will give sellers the power to list items, set their own price and sell.
“Re-Sell reinforces Cos’ ambition and journey to becoming fully circular and renewable, developing innovative ways to continue the brand’s commitment to quality and longevity by re-imaging the lifecycle of each pre-loved piece. As a global fashion retailer, H&M Group has a big role to play and this is the reason why we are transforming our whole business to become fully circular and climate positive.” Cos said in a statement.
