Significant generational — and gender— discrepancies exist when it comes to what type of measures consumers want to return to brick-and-mortar stores.
That’s according to US results from a global survey of more than 3,500 consumers from Salesforce which found that 62% of all respondents want to see social distancing measures in stores.
By generation, baby-boomers, at 71%, were above average, followed by 61% of Gen X and 60% of millennials. But only 48% of Gen Z said they wanted in-store social distancing measures.
In addition, women have a more cautious approach towards a return to stores than men. Two-thirds (67%) of women say they would require social distancing measures, for example, compared to 56% of men. More than six in 10 (62%) of women say they’d require employees to wear PPE in order to shop in a store, compared to 53% of men.
Interestingly, older consumers are not always the most likely to require certain precautions be put in place before returning to physical stores. When it comes to requiring PPE for customers, 50% of all respondents and a leading 57% of Gen Z respondents want to see this regulation in place before visiting a store. Baby- boomers (56%), Gen X (50%), and millennials (45%) follow.
For example, 57% of all respondents want to see required personal protective equipment (PPE) for store employees. While baby-boomers are most likely to list this requirement (65%), Gen Z (61%) and millennials (55%) come out ahead of Gen X (53%).
Source: salesforce.com
