The outdoor specialist brand has opened its first flagship store on Edinburgh’s prestigious George Street.

The newly opened flagship store offers a huge range of innovative and technical clothing and accessories that are perfect for a number of activities such as hiking and camping. The store boasts collections for menswear, womenswear and childrenswear.

Sustainability sits at the heart of the brand with Craghoppers committing to using recycled materials in 70 per cent of its products. The sustainability ethos is carried throughout into the store’s design, with reclaimed wood used for fixtures and locally-sourced plants adding to the atmosphere.

Retail MD, Joanne Black, commented: “Craghoppers already enjoy a strong online customer base from Edinburgh and surrounding areas and we felt this location would resonate well with both existing and new customers. We have also created a community space for local businesses and activity centres to inform and inspire. We hope that this will encourage likeminded people to meet up and get inspired to explore the local outdoor spaces.”