Crate & Barrel Holdings, Inc. is investing in artificial intelligence (AI) technology that will support delivery of a seamless, personalised customer experience.
The specialty home furnishings retailer is launching a multi-year investment plan called “Bring it Home” focused on what it says will be “significant” spending on talent, technology and infrastructure. The stated goal of Bring it Home is “delivering a seamless, premium and personalized customer experience through a digital-first operating model and modern technology foundation.”
The official announcement of Bring it Home follows the company’s promotion of three executives in May 2022 to drive its future growth. Crate & Barrel also added a new metaverse position at that time.
“We have learned so much over the past three years as we have navigated through both a global pandemic and a supply chain crisis,” said Janet Hayes, CEO of Crate & Barrel Holdings. “By leading with a modern mindset, we experienced unprecedented growth during these times of tremendous pressure and these investments will help us maintain that momentum.”
