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Creams to Open Concessions in Tesco Stores

Tesco’s café division has signed its first nationwide franchise agreement to open dessert cafés within its in-store cafés across the UK.

The deal with Creams, which currently runs around 100 cafés, most of them within the M25, will see Tesco staff trained to run the “café within a café” sites. Creams will offer Tesco shoppers 24 different flavours of gelato ice cream, as well as a range of waffles, milkshakes, cookie dough, crêpes and sundaes.

The tie-up follows a trial of a standalone Creams café in Tesco Extra Streatham, which began in November last year. The first Tesco café-run Creams will open at Tesco Extra Gateshead, Newcastle on Thursday followed by Tesco Extra, Maryhill, on Friday, with further sites across the UK due to begin opening later this year.

Tesco’s cafés will continue to provide customers with the core selection of breakfasts, light meals and hot and cold beverages, as well as a range of baked goods. However, alongside that, diners will now find features such as fluorescent detailing, graffiti-esque street art motifs, skateboards and neon signage, which is a feature of the chain, which launched in 2008.

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