Shaftesbury Capital has announced that Creed, the luxury authentic perfume house, has opened its flagship store in Covent Garden, unveiling its new store design and third standalone boutique in the UK.
Situated on 14 King Street, the new store joins the destination’s extensive roster of acclaimed fragrance and beauty houses.
Dedicated to the creation of highly original artisan fragrances, heritage brand Creed has garnered a reputation as one of the world’s leading perfume houses, boasting a legacy of high-quality, authentic scents. Creed Covent Garden continues the brand’s commitment to ultra-luxury, showcasing its collection of iconic, handcrafted fragrances made from a range of exquisite ingredients. The 365sq ft flagship boasts a new, unique store design concept, marking a first of its kind and third standalone boutique in the UK. Presenting its most extensive product range yet, including rare exclusives, Creed Covent Garden is complete with a welcoming service area that offers bottle engraving, gift-wrap ribbon personalisation, and leather monogramming.
Creed’s arrival complements Covent Garden’s already distinct line-up of global and British premium fragrance brands, including Aēsop, Chanel, Diptyque, Guerlain, Jo Malone London, Le Labo, Miller Harris, Parfums de Marly and Penhaligon’s.
