The family-owned luxury fashion brand has opened a new store in London at the prestigious Savile Row.

Founded in Saint-Tropez, France in 1976, Crémieux focuses on providing tasteful, discerning customers with thoughtfully designed, impeccably crafted men’s clothing. Using only the first European materials, their products are made in small-scale, luxury factories.

The French brand, which also has stores throughout the US including a wholesale offering prides itself on working with the finest materials to create clothing for men that is both modern and timeless.

The new store has been opened under the direction of Founder, Daniel Crémieux’s son, Stephane, who said: “To open a store on Savile Row has been a dream come true for me and I know for my father too. We look forward to welcoming our UK customers to our new home.”