The British lifestyle brand has opened a newly relocated store in Princesshay, Exeter that is double the size of its previous store in the city.
The opening makes this new location the brand’s national flagship store and customers will be able to shop the retailer’s menswear, womenswear, kids wear footwear and accessories. The store also boasts a personalisation hub that allows shoppers to get their initials embroidered into products.
To celebrate the flagship’s opening, the brand partnered with Pan-n-Ice ice cream, which was given to visitors with a peel back sticker that revealed a prize for customers to spend in store on the day of opening.
“Not only is our new Exeter flagship bigger and better than ever before, this very special spot marks our 100th store… and it’s no coincidence that it’s in Devon,” said Crew Clothing Brand Director Georgina Clark. “Over the last 28 years, we’ve opened doors up and down the country, from St. Andrews to St. Ives, but we’ve never forgotten where we came from.”
