The global casual footwear brand for women, men, and children Crocs has launched the fourth year of its “Come As You Are” global marketing campaign including new top-tier talent, as well as new product innovations for spring 2020.
New to the Crocs global ambassador roster are Priyanka Chopra Jonas, actor, producer and global UNICEF ambassador; and Yang Mi, well-kown Chinese actress. Both join US singer and actress Zooey Deschanel, South Korean singer and actress Kim Sejeong, and Japanese actress Suzu Hirose.
As global ambassadors for the Crocs brand in 2020, they will inspire fans to feel comfortable in their own shoes by showing their personal Crocs style through exciting new collections, and encouraging everyone to come as they are through inspirational content and activations throughout the year.
“The fourth iteration of the “come as you are’ campaign is a proclamation to our fans: It’s time to stand up and stand out,” says Terence Reilly, Crocs chief marketing officer. “Our new lineup of global brand ambassadors and ‘one-of-a-kinds’ ambassadors offers the perfect mix of star power and authentic representation to help CrocNation feel empowered and emboldened to own who they are.”
