Modern spectacle maker Cubitts has announced the opening of a new store in the heart of Belgravia, London – its 12th store nationwide.
To mark the opening, Cubitts will release an exclusive collection of three frames. Taking inspiration from the iconic English gardens, Cubitts has designed three feminine frames shaped and sculpted between geometric and organic curves.
- Wisley: a delicate cat eye frame inspired by geometric paths
- Hyde: a square, oversized frame influenced by multiple layers found in gardens
- Hilltop: taking inspiration from iconic garden bridges this is an oval frame with titanium temples
The Belgravia Collection will be available to purchase exclusively in the Belgravia store. Designed by Alexy Kos and Che Huang of London-based Child Studio, the store draws influences from the architectural legacy of the master builder Thomas Cubitt, who created the masterplan for large areas of Belgravia, and is credited for defining the architectural appearance of this area of London.
The interior aims to restore and highlight the original features of a classic Townhouse with refined and understated mouldings, architraves and cornices. The intimate domestic nature of the space is highlighted through a selection of iconic modernist furniture, art pieces from Anni Albers and others, plus a reclaimed fireplace, creating a contemporary interpretation of the classic drawing room.



