The Australian-based global streetwear brand has opened a 14,000sq ft flagship store at The Forum Shops at Caesars, a Simon Property in Las Vegas.
The immersive store space is designed to bring Culture Kings’ signature mix of fashion, sports, culture and music. Exciting features of the store include a recording studio for music artists, a half basketball court, a 75ft hat wall, live daily DJ performances and gamified activations.
Further significant areas of the store include a ‘Secret Room’ which is dedicated to rare, sought-after streetwear items and ‘The Vault’ which houses premium jewellery.
Simon Beard, Chief Executive Officer and Co-Founder of Culture Kings, said: “It has always been my vision to launch stores in the US and there is no better city than Las Vegas. The Culture Kings Las Vegas flagship store captures our signature ‘retailtainment’ ethos and enables us to share the ultimate Culture Kings brand experience with our American audience.
“I’m confident that this one-of-a-kind retail concept will drive growth in-store and online and will accelerate our brand awareness in the US,” he concludes.
