Danish fashion group Bestseller will be taking its new, plus-size label Evoked Vila into the retail space with the launch of its first stores and the expansion of its shop-in-shop locations.
The news comes nearly one year on from Evoked Vila’s initial debut, created in response to an ongoing dialogue with focus groups that Bestseller said have helped qualify what women in sizes 44 to 56 want.
Now, after securing a presence in 15 markets, the label is preparing to open retail stores throughout August and September, the first three being in the Danish cities of Odense, Kolding and Randers.
Next to this, Evoked’s already established shop-in-shop concept will also continue to expand further into the European market, particularly in Germany where the company said a positive reception had already been cemented.
