David’s Bridal continues store expansion

The bridal dress and specialty occasion apparel retailer, David’s Bridal has said that it is committed to expanding its footprint. A new store will be opening in Little Rock, Ark is set to open in late March, this year.

‘Since joining David’s Bridal eight months ago, I have made it my number one priority to spend time in every store, in every market,” said Bob Walker, who was named chief field operations and store experience officer last June. “The in-store retail experience is social and tangible and cannot be replicated online, so we need to excite our customers as soon as they walk through our doors. We’ve torn apart every customer policy to be sure it’s all in service of her, and we hold ourselves to a very high standard.’

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