The company has opened its second store in the Mumbai area in Goregaon’s Oberoi Mall. The diamond jewellery brand’s new franchise store retails a wide range of jewellery and diamond solitaires.

Joining brands including Fossil, Swarovski, and Ethos, De Beers Forevermark is now open in Goregaon’s Oberoi Mall, the mall announced on its website. Along with a wide range of occasions and everyday jewellery, the new store also features a “Diamond Discovery’ wall which chronicles the journey of a De Beers Forevermark diamond.

“We feel elated to launch our second exclusive boutique in the city of Mumbai,” said De Beers Forevermark’s Vice President Amit Pratihari, the Gem and Jewellery Export Promotion Council reported on its website. “Our new store is a true reflection of De Beers Forevermark – the different layers of our heritage within a modern design, it is a celebration of our beautiful diamond jewellery designs and is a place where we celebrate the brilliance and beauty of natural, rare and responsibly sourced diamonds and exquisitely crafted jewellery pieces.”