The Boohoo-owned company has launched a new marketplace powered by Mirakl to meet ever-evolving customer demand.
The platform, powered by Mirakl, will allow the retailer to continue to build a strong online presence and ultimately become the UK’s largest marketplace across fashion, beauty, sport and homeware. The new marketplace will cater for the new and ever-growing demand of today’s shoppers, who are more and more utilising a mixture of online and offline purchasing.
Jo Graham, Chief Information Officer at Boohoo Group, commented: “With the launch of this marketplace, we are evolving the Debenhams brand to stay ahead of the demands of the current digital-first world of commerce.”
Mirakl is an e-commerce software company which has created marketplace platforms for such brands as Decathlon UK, Feelunique, Harvey Nichols, H&M Home and Joules. The company has worked with Debenhams to ensure that the marketplace maintains the iconic Debenhams brand that customers have come to know and love.
