Decathlon UK has opened a new concession store at Tesco Culverhouse Cross near Cardiff in Wales, as part of their mission to help make sports accessible to the many.
This is Decathlon’s first store opening in Wales as the company continues to expand its physical presence across the UK, helping the British population lead healthier and more active lifestyles.
Following the recent openings of new stores in Leeds and Bromley, the latest addition to the brand’s expanding portfolio means Decathlon now has physical stores in all 4 of the UK’s nation states. Decathlon now has a total of 47 stores and, along with their website and mobile app, this presence underlines their commitment to serving the whole of the UK.
The store launches with a team of 12 teammates and is forecasted to serve 90,000 local customers in its first year. Spanning over 14,000sq ft, it includes a carefully selected range from over 70 sports for customers to enjoy. For Tesco, this tried and tested method will successfully make use of this space, driving increased footfall and extending customer dwell time. Decathlon will also be able to reach out to a new audience, which they hope to inspire to be more physically active through sport.
Lucia Varone, Decathlon Culverhouse Cross Store Leader, said: “We’re delighted to open Decathlon in Wales at Culverhouse Cross. Wales is a passionate sporting country and our teammates can’t wait to engage with our new customers, making sport more accessible for everyone in Wales.”
