Virtual world Decentraland announced last month that it will host the world’s biggest, entirely digital, fashion week with the launch of Metaverse Fashion Week (MVFW).
Taking place from 24 to 27 March, Decentraland will host four days of runway shows, fashion experiences, pop-up shops, and afterparties, featuring a mix of luxury labels and digital brands.
“Fashion and haute couture are not new to the metaverse. Decentraland has been on the cutting edge of rare and in-demand digital fashion since the launch of avatar wearables in 2020. Since that time, creators have been pushing both the technical and stylistic limits of Decentraland wearables, and have created a booming economy with over US$1M in sales of avatar wearables last year,” said Decentraland Foundation’s Creative Director, Sam Hamilton.
Decentraland unveiled the official line-up for the Metaverse Fashion Week (MVFW), presented by UNXD and Vogue Arabia and hosted in its ‘Luxury Fashion District’. London retailer Selfridges will officially kick off MVFW on 23 March with its inaugural flagship metaverse store. The launch will also feature an immersive experience with luxury fashion brand Paco Rabanne and optical art movement pioneer Victor Vasarely.
Throughout the Luxury Fashion District, visitors can enjoy a sensorial experience of Chinese couturier Guo Pei’s masterpieces presented by UNXD, and Auroboros + UNXD will present a unique fashion immersion.
