Fashion retailer Decjuba is working on establishing a physical store in Singapore later next year and expanding into selling menswear and beauty products.
“We continue to look around the world and we don’t see another brand doing what we are doing as well as we do it,” said Tania Austin, Owner and CEO at Decjuba, as reported by The Australian.
The upcoming location in Singapore will be Decjuba’s first brick-and-mortar store in Asia. The company’s decision to set it up comes after it witnessed growth in its international e-commerce operations, which now share 20 per cent of the group’s total sales.
“I thought for a long time we didn’t need to have physical stores abroad. But every time I go into a good shopping centre I’m like, ‘It is that experience piece that we are seeing consumers come back to.’ They enjoy it. There’s definitely a demand for it,” said Austin.
