Modern furniture and design brand Design Within Reach (DWR) is opening its most experiential store to date.
DWR’s new “studio” experience is located in the city’s Potrero Hill neighbourhood, in a gut-renovated 15,000sq ft, 1920s warehouse. Inside, the original timber and skylights line the ceiling, while glass brick, steel, “quiet” lighting and signage elements add to the industrial aesthetic of the original building and surrounding neighbourhood.
In addition to offering DWR’s furniture and accessories, the new store will feature rotating galleries that will showcase interactive exhibits, special partnerships, new launches and exclusive collaborations.
Another focal point of the space will be a “Case Study” apartment that will play host to a series of temporary installations. The first installation is being done in partnership with Swiss design and manufacturing brand USM. The Gallery” and the “Case Study Apartment” will serve as opportunities for visitors to interact with DWR’s products in new ways, highlight local institutions and be inspired by San Francisco’s creative energy, according to the company.
