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Desigual to Make Australian Return

Spanish fashion label Desigual is ramping up its presence Down Under, with the launch of its spring-summer collection, a decade after opening its first physical store in Melbourne.

The brand partnered with O’Rourke Showroom to showcase the new collection. Desigual initially said it was launching the collection in new retailers, including The Iconic, but later clarified the collection would not be available on the site. Desigual said the move to expand its retail distribution is a step towards building a presence in Australia and New Zealand.

“Our goal is to ensure localised success, capture the essence of the Desigual contemporary product range and most importantly, connect with our new target audience, young women in their 30s,” said Balázs Krizsanyik, Asia Pacific GM at Desigual. “We are excited to partner with O’Rourke Showroom and expand our retail presence this year by partnering up with new retailers, making the brand more widely accessible across the country for a generation of the Desigual girl.”

Desigual first entered Australia in 2014 with a flagship store in Melbourne through a licensing agreement with Edwards Imports.