The Spanish brand has opened its first flagship store in Shanghai, as the company homes in on mainland China.
Located in Shanghai’s Lady Fashion Mall, the new Desigual flagship spans over 230sq m and offers the Barcelona-based label’s full range of women’s apparel and accessories. Inspired by Modernism and the works of Antoni Gaudí, the store’s design reflects a new architectural concept rooted in naturalism, while riffing on the spirit of Barcelona that defines the brand.
“The opening aligns with our strategy to further develop our business in Asia and drive growth in China. We aim to solidify our position in key markets while continuing the global upgrade of our entire retail network,” said Desigual’s Asia-Pacific General Manager, Balázs Krizsanyik. “Understanding consumer habits and preferences in the Chinese market is essential for success. We strive to provide a unique experience at every touchpoint and connect with new customers through collections tailored to their needs and market trends, while preserving Desigual’s essence—the uniqueness and character of our garments and the spaces they inhabit.”
Desigual first formed a joint venture for China with local partner E-Shine in 2022, with the goal of logging EUR40M in revenue by 2027. Through the partnership, the fashion brand said it plans to open up to 60 standalone stores in major cities beyond Shanghai and Beijing.
Founded by Thomas Meyer in 1984, Desigual first entered the Asian market in 2008 with its first store in Singapore. Today, the company operates nearly 200 stores across the region. According to its most recent financial data, Desigual recorded a global revenue of EUR379M in 2022, marking a 2.2 per cent increase over the previous period.
