The unique 50sq m space was conceived by Brooklyn-based sculptor Simone Bodmer-Turner to reflect the brand’s Paris and New York influences.
“We wanted to open a place where we could present all of our collections, which include leather goods, jewellery, hats and ready-to-wear,” explained Founders Laëtitia Lumbroso (former collection director at Christian Dior Couture) and Géraldine Guyot to FashionNetwork.com.
“The physical expression of a brand in retail and the encounter with customers is essential. This store opening represents a turning point for us,” she added about the brand, which was founded in 2016 and is known for its harmonious colours and the asymmetry of its minimalist pieces.
This significant step forward for the premium brand came just a few months after its capital increase. The Series A strategic operation, which closed last April for which financial details were not disclosed, brought in a select group of internationally renowned investors, led by the likes of Beyoncé, Rihanna, Jessica Alba, Gisele Bündchen and Reese Witherspoon.
Destree is currently present in the physical channel with 80 international points of sale, including department stores and concept stores, and has just recently launched a new corner in Le Bon Marché, in Paris, and a pop-up space in London’s Selfridges.
