The world’s leading luxury travel retailer, and its longtime strategic partner in Vietnam, Noi Bai International Airport, celebrated the reopening of the duty-free stores across the Hanoi airport’s departure and arrival terminals on 26 July.
VIPs and business partners joined DFS and NIA at Noi Bai International Airport for a ribbon-cutting ceremony and enjoyed a festive event filled with specially curated door gifts, eye-catching live music performances, a fresh flower cart and spirits and wine tastings in the store. In celebration, the store was also decorated with beautiful images of bamboo, a traditional Vietnamese symbol that represents the resilience and bravery of the Vietnamese people.
This momentous occasion also marked the launch of DFS and NIA’s new co-branded partnership following 15 years of collaboration. With seven stores and 1,700sq m of retail space in both the departure and arrival terminals, DFS offers more than 200 luxury brands including top beauty brands such as Jo Malone, SK-II, Chanel, Dior, Prada, Gucci and Tiffany; spirits brands such as Moët Chandon, Hennessy and limited-edition Macallan items; watch brands such as Longines; and popular local Vietnamese snacks and gifts.
“We are excited to celebrate the long-awaited reopening of our stores at the same time as launching our new co-branding with Noi Bai International Airport as NIA x DFS,” said Andrea Crippa, Managing Director Asia South, DFS Group. “Noi Bai International Airport is the largest airport in Vietnam* and a key gateway for travelers. The NIA x DFS stores demonstrate our commitment to our long-term strategic partner and our continued promise to delight our customers with prestigious, world-class luxury brands and unforgettable services.”
