The luxury travel retail group has partnered with vintage Champagne house Dom Pérignon on its first experiential pop-up store at T Galleria by DFS, Macau, City of Dreams.
Available until December 28, the new pop-up store invites guests to experience ‘The Queendom’, a multi-sensorial and creative collaboration between Dom Pérignon and pop sensation Lady Gaga. The pop-up features two limited edition Dom Pérignon x Lady Gaga 2021 bottles as well as a limited edition sculpture designed by Lady Gaga.
When customers step into the black and magenta space, they are greeted by an art gallery, which showcases key campaign visuals of the limited edition bottles. As they move further through the pop-up, they will discover one of only 110 limited edition sculptures signed by Lady Gaga.
Finally, a wall of Dom Pérignon x Lady Gaga Limited Edition Vintage 2010 bottles enthral visitors before they enter the main attraction, an antechamber designed as a mirror box where they are able to play of infinite reflections offers customers a series of photo opportunities.
“We are delighted to partner with Dom Pérignon as the only travel retailer to bring the Dom Pérignon x Lady Gaga limited-edition vintages and sculpture to our T Galleria by DFS, Macau, City of Dreams store. We look forward to welcoming our customers to experience this truly exhilarating collaboration,” said David Chan, Vice President Merchandising and Planning Spirits, Wines, Tobacco, Food and Gifts, DFS Group.
