DFS Group (DFS), the world’s leading luxury travel retailer, unveiled a new narrative for its discerning luxury lovers at T Galleria by DFS, Macau, Shoppes at Four Seasons with the launch of their first-ever House of Jewels.
This marks the debut of an all-new concept store that invites customers to discover a world of timeless luxury with a curated selection of some of the most esteemed European jewellers in Macau.
Spanning over 2,500sq ft, the impeccably designed House of Jewels is the first multi-brand jewellery concept to be introduced by the luxury retailer. The agile, semi-open and modular space that features soft, blush tones and elegant, sleek lines invites a new generation of jewellery lovers to explore a curation that brings a taste of France, Italy and the United Kingdom to DFS’ refined rolodex of jewellery brands.
Nine new jewelry brands, seven of which are exclusive to DFS in Macau: Damiani, Dinh Van, Fred, Garrard, Ginette NY, Persée Paris, RedLine, Stephen Webster and Vanrycke, alongside the Experience Bar and a VIP room that caters to the tastes of the modern-day globetrotter, can be found at the heart of Shoppes at Four Seasons, Macau.
With a glass of chilled champagne in hand, guests were swept into a whirlwind of contemporary design and European flair as they explored the salon-like House of Jewels that debuted in Macau earlier this month. A slew of activations enticed guests to place a finishing touch on their purchases in addition to customized gift wrapping.
Johan Pretorius, Managing Director Macau, DFS Group said: “The unveiling of the House of Jewels marks the beginning of a new era – where we honor the desires of our discerning clients by providing a memorable experience that is highly curated and immersive and showcases exclusive offerings. This, married with our personalized customer service approach, showcases our readiness as a luxury retailer to welcome a new wave of modern globetrotters to be delighted at our stores.”
