VRST is an exclusive, new men’s apparel brand positioned to be a first of its kind for the company.
Built for the modern active man, VRST is already exclusively available at VRST.com and dicks.com and is set to be rolled out to more than 400 Dick’s stores nationwide over the coming weeks. Customers can expect to be greeted with stylised photography signage when exploring the VRST brand in store, further showcasing the brand’s offering.
Key highlights of the collection include a variety of pants, joggers and shorts along with t-shirts, hoodies and quarter-zips. The price-inclusive brand ranges from $30 to $120 and offers S-XXL sizing.
Nina Barjesteh, Senior Vice President of Product Development, Dick’s Sporting Goods, commented: “With the continued intersection of casual wear and athletic apparel, we saw a white space opportunity for a men’s line. VRST not only offers sophisticated performance apparel for running and training, but also comfortable, stylish pieces with premium fabrication.”
