The American sporting goods retail company is set to unveil Public Lands, a new store dedicated to the outdoors.
The new Public Lands banner will debut with locations in Pittsburgh and Columbus in the second half of 2021 and the stores will stock equipment, apparel and footwear at elevated price points with elevated brands and elevated service. Dick’s Sporting Goods hopes to carve out a different niche with this new concept.
Ed Stack, Chief Executive Officer commented: “As we looked to exit out of the Field & Stream business and the firearm business, one of the places where we think there is a great opportunity is the outdoors. We think there’s a real opportunity from people getting outdoors, camp, hike, bike, kayaking, fishing.”
He continues: “We think it’s important to protect our public lands to protect the environment and this concept will be really focused on that.”
