The brand intends to keep expanding its national footprint with the launch of new banners and concepts.
The sporting goods giant has redesigned its Golf Galaxy store located at Shoppers World in Framingham, Massachusetts. It is set to reopen later this month under a new banner: Golf Galaxy Performance Center. The space has now been reimagined to offer golfers an immersive experience, and comes on the back of the launch of the brand’s most experiential store to date, Dick’s House of Sport.
The new Golf Galaxy Performance Center will feature state-of-the-art hitting bays as well as custom fittings, golf lessons from certified PGA professionals, and equipment, apparel and footwear from a number of top brands. DSG also intends to expand the technology offering to 64 additional Golf Galaxy locations nationwide this year.
Alongside the relaunch of this store, the brand has opened two new locations under its Going, Going, Gone! clearance banner. These stores offer as much as 70 per cent off on well-known athletic footwear and apparel brands.
