The Italian label has launched its first pet wear collection in stores and online this week in its first move into pet products.
The move into pet wear comes following a huge uptake in pet ownership seen over the past year. Lockdowns across the globe have seen consumers in need of even more animal championship, with sales in both puppies and rescues growing significantly.
The Diesel Doggies Collection contains four pieces, made up of two denim jackets and two sweaters with sizes available for a range of small dogs, including longer proportionate dogs such as dachshunds. The two doggie sweaters are available in either camouflage or grey with both featuring strong and dynamic graphics.
The denim jackets are available in indigo and black colourways with the indigo offering featuring an Americana-inspired patchwork with hot-rod, rock-and-roll, and flame motifs. The black denim jacket on the other hand features punk accents which have been embroidered in a white tone.
