The Italian retail clothing company has launched its e-commerce platforms in both the KSA and UAE, marking the brand’s continued digital expansion and growth in the market.
Customers of the Diesel brand can now shop the latest styles and collections on the e-commerce platform, with free shipping guaranteed in both countries. New customers can also be treated to exclusive promotions at checkout.
The global pandemic has been a significant factor in accelerating the shift towards a more digital world and has triggered changes in consumers shopping behaviour, with online shopping continuing to become the most popular with customers.
In its 40 year history, Diesel has become a leading pioneer in denim and premium casual fashion and was one of the first brands to open its own e-commerce platform. This extension of their e-commerce presence into the Middle Eastern market will be assisted through the brand’s partnership with Middle East retailers & distributors, BESIDE. The platform will pave the way for a new wave of customers to shop and tap into a whole range of Diesel’s products including menswear, womenswear, jewellery, eyewear, children’s apparel, fragrances and watches.
