Diesel has now launched Moon, which is an omni-channel operating model designed to significantly upgrade the company’s digital operations and make e-commerce more seamless.
E-commerce currently accounts for 12 percent of Diesel’s business, but the revenue stream is driving double-digit growth figures year-on-year.
For consumers, Moon offers a smooth, easy and all-in-one shopping experience. Shopping options are unlimited, in that all of Diesel’s current global stock will be integrated and buyable through this model.
Shopping itself becomes frictionless: increased service levels, easy returns in-store, same day pickup in all stores, same day delivery in key cities, pre-ordering and more are all available.
In March and April of 2020, Diesel quietly assumed one hundred percent control of its web operations (prior, parts had been outsourced). With Diesel’s web operations fully in-house again, this has better positioned their omnichannel approach to long-term growth.