Situated in SoHo New York, the brand’s new retail concept has been designed by Creative Director Glenn Martens.
Located at 122 Spring Street, the two-storey store is home to Diesel’s menswear and womenswear including Martens’ spring/summer 2022 catwalk collection, and the brand’s pre-spring and main collections.
The space highlights Diesel’s new vision with a new concept designed with a red and white ‘brick-exposed and stripped-back boutique design.’ This aims to offer shopping elements and experiential immersions. The ground floor boasts a sprawling, bright space with white and signature red walls inspired by the brand’s logo.
The store also houses a dedicated space for the Diesel Library, the brand’s recently launched responsible denim collection that offers a wide range of evergreen and longer-lasting denim items on a made-to-stay basis.
The New York flagship concept will be followed by refreshed store openings in major cities worldwide, according to a statement released by Diesel. These will include new flagships in Tokyo Ginza, Shanghai Grand Gateway and Paris Saint Honore later this year.
