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Dining and Hospitality Experience Opens in Indonesia

Coach officially ventured into the hospitality industry on Friday with the opening of The Coach Restaurant and Coach Coffee Shop at Grand Indonesia Mall.

The restaurant and adjacent coffee shop represent the first of several dining destinations the brand plans to unveil in 2024 and beyond.

The Coach Restaurant draws inspiration from New York City, Coach’s hometown since 1941. Reimagining a classic New York steakhouse, the restaurant features Coach craft touches, including menu covers and napkin cuffs crafted with glove-tanned leather, alongside plateware adorned with floral detailing inspired by Coach collections. The menu features iconic New York steakhouse fare, including strip steak, lamb chops, shrimp cocktail, wedge salad and a classic martini.

Designed by Coach Creative Director Stuart Vevers in collaboration with William Sofield of Studio Sofield, the space combines natural and industrial materials into refined architectural elements, paying homage to Coach’s craftsmanship and New York heritage. Notable features include bronze mirror walls, stainless and blackened steel staircases and tropical wall panel wood louvers, creating an intimate and memorable dining experience.

Adjacent to The Coach Restaurant, the Coach Coffee Shop offers a playful twist on a classic New York corner store. Featuring a modern attitude and referencing the brand’s origins, the coffee shop serves iconic diner bites like pizza and soft serve in a space adorned with New York cityscape wallpaper and industrial design elements.