The new store is located adjacent to the Dior Women’s SoHo Boutique, the new men’s shop offers a large variety of Dior Men Leather Goods and Accessories displayed in glass cases, while the brand also has ready-to-wear collections, that can be found suspended from the store’s ceiling on champagne finished rails.
The store’s interior design features a clean, contemporary décor, complete with light oak wood floors and off-white textured walls decorated with white onyx panels. The LVMH-owned brand has unveiled several new brick-and-mortar locations within the past year, including a Dior Men location in Hawaii; three new Tokyo stores opened between October 2019 and January 2020; two stand-alone stores in Mexico City; and a new three-floor boutique on the Champs-Élysées, among others.
