Dior Launches Pop-Up

Dior is running a pop-up store at Bali’s Four Seasons Jimbaran Bay until 12 August. It is the first enterprise of its kind ever launched on the Indonesian Island.

The Four Seasons Sundara Beach Club is hosting Dior’s first pop-up store and concept café in Indonesia. The vibrant display for the new Dioriviera Collection 2022 spans over two storeys and more than 1,300sq m. A 57m long underwater piece of art runs the whole length of Sundara’s beachfront pool as part of the resort’s temporary redecoration. The installation process took place over the course of four days by scuba divers and is set to remain until mid-August.

The mezzanine level’s furnishings, inner wall barriers, and 16 chandeliers were all removed in order to display Dior’s own furniture, retail displays, changing rooms, and a café. The Dioriviera collection’s jungle motif is reflected in the entrance, where life-size sculptures of wild animals emerge from the surrounding foliage. For the length of the event, Dioriviera’s monochromatic toile de Jouy fabric has been used to upholster everything including the walls, ceilings, and daybeds by the pool.

The 180-degree ocean views and private bar of the Dior Café on the mezzanine welcome customers for breakfast, lunch, and dinner. Sundara staff will also serve customers with Dior uniforms. Following the theme, a Mediterranean-inspired menu for the pop-up was also developed by the hotel.

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