The French luxury fashion house has chosen Norway’s capital city, Oslo, to house its first boutique in Scandinavia.
Located on Nedre Slottsgate in the Promenaden Fashion District (Oslo’s luxury shopping hub) the Dior store stands next to other stories fashion houses such as Bottega Veneta, Hermès and Gucci. Having been designed by Creative Director, Maria Graziz Chiuri, the new store will feature the brand’s women’s and men’s Autumn/Winter 22/23 collection.
Annette Lund, Chief Executive Officer of property firm Promenaden Management said in a statement: “We are extremely pleased to welcome Dior’s first store in Scandinavia, further endorsing Oslo’s strength as a prime retail destination and the resilience of the Norwegian market.”
She goes on to say that the opening has “spurred a new era in luxury retail in Oslo” and the store opening marks “a shift away from Copenhagen and Stockholm towards Oslo as Scandinavia’s fashion capital.”
