South Korea’s discount store chains are going all-out to attract customers through region-specific store strategies.
Lotte Mart remodelled 22 of its 111 stores nationwide in this format and opened them on a gradual basis during the 2021-2022 period. For instance, many couples with young children reside around Cheongna International City in Incheon, west of Seoul.
Taking this into consideration, the food section of Lotte Mart’s Cheongna outlet, which reopened after remodelling was completed in October last year, was expanded by 40 per cent to better meet the tastes of young Koreans seeking simple and healthy meals.
To reflect the demand for infant goods, the store also convinced popular children and infant brands to open stores there.
