The operator of Tim Hortons coffee shops in China, TH International Limited has revealed that its board of directors has approved a deal to distribute Popeyes in mainland China and Macau.
Under the terms of this transaction, Tims China has purchased the exclusive rights to not only develop, but sub-franchise the Popeyes brand across the two markets.
“Tims has been a huge success in China—with more than 600 locations on our way to 1,000 by year-end,” said Peter Yu, chairman of Tims China. “We are building on that success and launching a second-leading brand in the world’s most compelling consumer market. I have long admired RBI’s value-creation in hosting multiple brands on a single platform and this next step in Tims China’s evolution will bring significant operational and development synergies.”
Late last year, the Louisiana-based fast-food chain returned to the South Korean market, opening its first branch in Gangnam District, Seoul, on 16 December.
