The French beauty brand Laura Mercier has signed an agreement with Shinsegae International which will its cosmetics and skincare products distributed across South Korea.
The deal has opened the door for Shinsegae to open more Laure Mercier stores at major department stores and duty free shops, all the while selling the company’s products online through the Shinsegae-owned e-commerce shop, SiVillage.
“We plan to secure growth momentum by discovering new brands in fashion and beauty,” an official from Shinsegae International told local media.
Founded in 1996 by French makeup artist Laura Mercier, the namesake beauty brand is sold in some 40 countries globally.
