The Hong Kong-based fintech startup, Divit, is launching a pioneering real-time payment-linked loyalty and rewards platform that enables consumers to instantly earn and spend miles with any FPS payment, a real-time gross settlement payment system in Hong Kong.
In a major step towards achieving its goal of creating the world’s biggest loyalty community and turning “Divit Miles” into a commonly used currency, Divit has announced its inaugural partnership with premium travel lifestyle brand Cathay. Consumers will be given instant, two-way, 1 for 1 convertibility between Asia Miles and Divit Miles.
Divit’s seamless rewards journey fits the lifestyle of today’s consumers, addressing their growing appetite for “instant” experiences. Instead of waiting for monthly bank statements to “realise” their rewards, consumers can now earn miles almost instantaneously whenever they pay for anything via FPS. In addition to providing a simple and real-time experience, the new platform also offers unprecedented flexibility. It enables consumers to use the Divit Miles they earn much like a currency to shop, or even choose to make a charitable donation.
“These days consumers want instant rewards, real-time experiences and tailored engagements with brands when they shop. Divit is dedicated to transforming the marketplace by giving consumers and merchants a fast, secure, and rewarding win-win alternative. With Divit, consumers can immediately earn and spend air miles on almost anything they purchase anywhere via FPS, while merchants can reach millions of consumers without the time, effort, or expense of building their own rewards platform,” said David Yu, Co-Founder of Divit.
