The on-trend, affordable footwear brand Dolce Vita, which debuted online in 2001, has opened a flagship in the heart of New York City’s SoHo neighbourhood.
It’s the direct-to-consumer and wholesale brand’s second physical store, with its first location in Los Angeles. (Dolce Vita was purchased by Steve Madden in 2014 for $60.3M.)
The approximately 2,000sq ft flagship is on the corner of Broome Street and Broadway and only two subway stops away from the retailer’s corporate offices. The store interior has a contemporary New York feel, with exposed brick walls, iron beams, light wood flooring and a neutral colour scheme. A curved, cream-colored middle-island fixture with built-in seating is designed to allow shoppers to be immersed by the product. Cream-colored chairs with plush cushions complete the look.
According to a company release, the design team was inspired by a combination of abstract art and modern architecture to “make the store feel not only like a piece of art, but a gathering space for customers and friends of the brand”.
