The on-demand delivery platform has entered into a definitive agreement to acquire Bbot. The start-up offers hospitality solutions such as in-store digital ordering and payments.
As a result, DoorDash is expanding its suite of first-party platform services, which includes DoorDash Storefront, its commission-free online ordering solution. Bbot’s solutions include a QR code scanner that brings customers to a retailer-branded, interactive online menu for in-store ordering. Customers can order with one another and alongside servers on a single, open tab.
Bbot’s technology is designed to integrate with a retailer’s existing software services, including POS systems, loyalty programs, and reservation services. It can operate on mobile handhelds and tablets.
Rival on-demand delivery service Instacart also recently acquired an omni-channel order management technology start-up, although Instacart’s acquisition is focused on grocery retailers, rather than restaurants. Instacart purchased FoodStorm, an order management system provider whose technology enables end-to-end order-ahead and catering services for grocery retailers.
Specifically, FoodStorm technology streamlines the manual process of customers calling in or placing in-store orders for prepared food by enabling multi-channel order (e-commerce, phone or in-store kiosk) management payment and fulfilment.
“We’re excited to bring our combined suite to an even wider selection of merchants across the hospitality space – including bars, hotels, and ghost kitchens – so these businesses can engage with more customers, increase their quality of service, and grow sales,” said Tom Pickett, DoorDash Chief Revenue Officer. “Bbot has built best-in-class features and highly customizable tools that will enable DoorDash to better support the ever-growing range of merchant needs.”
