The new DoorDash Kitchens Full Service offering provides fast-food retailers with a hosted storefront.
Following the launch of its DoorDash Kitchens kitchen service in 2019, the on-demand delivery platform is piloting a new expanded partnership version called DoorDash Kitchens Full Service.
With the service, DoorDash takes on many of the tasks associated with opening and operating a storefront such as hiring, meal prep, procuring equipment, and sourcing ingredients. According to the company, DoorDash Kitchens Full Service is designed for small fast-food and quick-service retailers that want to expand in or test new markets without having to invest in the usual overhead that would be required.
Depending on the facility, DoorDash either hires cooks or partners with a culinary operator to oversee staffing. DoorDash also hires managers for each of facility, as well as front-of-house staff to supervise delivery and pickup orders. Facilities provide delivery and pickup services for multiple restaurants.
DoorDash manages the day-to-day operations of the facility, with restaurant partners receiving a portion of the revenue in return. Where it makes sense, some partners may choose to sell their products wholesale to DoorDash.
