Olfabrand, the perfume and fragrance company has opened the doors of its 12th store in Colombia with a new location in California.
The new establishment is located in the Jardín Plaza shopping centre, in the south of the city. In the search for the well-being of people, Olfabrand found several business niches with its B2C line, as well as its B2B business unit that has been widely benefited by the rise of olfactory marketing in the country, as part of the development of brands in distance selling.
Olfabrand is committed to local and foreign franchises for its development. Andrés Astaiza, Founder and current CEO of the company, also reported that they will arrive in the US this year. Currently, the firm has stores in seven cities in Colombia and plans to reach another seven.
