The UAE-based supermarket chain Choithrams has launched a new store in Downtown Dubai at The Loft Tower.

Spanning 3,500sq ft, the new store is located opposite to the Dubai Opera. At the inauguration ceremony, Kishore Pagarani, Director, Choithrams, stated, “We are proud to open our store at The Loft Tower, Downtown Dubai. We are deeply touched by our customer’s confidence in us and are committed to delivering our brand promise, full of goodness, to every resident and citizen of the UAE. We are delighted to be in this community and to cater to the diverse tastes and choices of the population residing and working here.”

“We have seen our online business soar during the last three months. And as always, we are dedicated to providing our customers with the convenience they seek, which is a mix of the experience of physical stores and online accessibility. Our new store at The Loft Tower offers a unique mix of products and other supermarket products that is specially selected to cater to the tastes and needs of this area. The Choithrams network of stores is renowned for delivering our guarantee of customer delight by providing the best selection, price and service. And the success of our brand is due to the tireless sacrifice, hard work and efficiency of all our employees, both at the frontline of our customer-facing departments and at the backend of sourcing and operations of the supermarket. We are sure that the new Choithrams store at The Loft Tower will be the most preferred store by the customers of this area,” added Rajiv Warrier, CEO, Choithrams.