The brand has officially opened the new single-brand boutique in Milan, in Via della Spiga 26, in the heart of the Fashion District.
This new flagship space features an area of 315sq m and welcomes the men’s and women’s collections from the label. It was the important development of the women’s part, which has now come to represent a sophisticated total look, which led the brand to redesign its single-brand boutiques.
The flagship opened in the building of Spiga 26, the new Milanese luxury hub, communicates Drumohr’s heritage thanks to the bold but reassuring colours, with the Razor Blade pattern on the walls (the famous “Biscottino”) and various marbles juxtaposed on the Random scale Stairs, an element for which Drumohr was inspired by Gio Ponti’s La Scala del Sapere, a work that leads to the rectorate of the University of Padua.
